SWOT ANALYSIS for Commercial Real Estate Campany (LANSCO) Research Paper

SWOT ANALYSIS for Commercial Real Estate Campany (LANSCO) - interrogation Paper ExampleLANSCO is a reliable name in real demesne business line for bear four decades in United States and has expanded its operations in more than 80 real estate market worldwide. LANSCO offers a complete range of real estate services that include but not limited to advisory services, sales and leasing services. LANSCO clientele comprises of commercial and retail sellers and leasers. LANSCO lavatory provide blue-chip alleviate and support to its individual or corporate clients in selling and leasing properties, offices etc. LANSCO forceens its corporate business done a sister firm Corfac (Corporate Facility Adviser) and use valuable give birth of other firms that have been in real estate business for at least last two decades through X group to facilitate its retail commercial real estate clients. (LANSCO, 2011) This essay will apply SWOT depth psychology to ascertain the internal strengths, we aknesses and external opportunities and threat facing LANSCO. However, it must be bear in capitulum that the analysis is not rigorous in it nature and covers only few aspects of the political party which can afterward on be utilize for further probes into the state of affairs. Strengths The company has been in the real estate business for quite some time and has an established goodwill among various segments of the society. This goodwill is the most important, intangible and valuable strength of a company. LANSCO has succeeded in retaining and reinforcing its hard earned goodwill and has an infinite scope of the utilizing this goodwill in a befitting manner. This goodwill can provide leverage in the organizational functions of sales, marketing and production. The experience of being in the market for more than 45 years is the second most important strength of the company. There is no alternative of experience in the world and the worth and strength this experience adds to the com pany is beyond estimates. This experience can be further utilized to develop valuable human imaging that can serve the company in the face of upcoming opportunities and threat. Experience can be very(prenominal) handy in almost every organizational function like sales & marketing, finance & accounting, perplexity of resources including human resources, research & development, production, and information systems. Real estate business requires deep rooted social neting and LANSCO is mirthful with a wide, reliable and exponential social network that range from individual customers to corporate friends and affiliates. Networking is an important urgency in advance marketing and sales operations and can provided added benefits and competitive advance to the firm. LANSCOs network can bring it to new business horizon it is exploited to its real strength. Weaknesses The company is in a wide range of real estate businesses and can claim to be pioneers in the industry. However, its web movement is marginally satisfactory. The World Wide Web offers innumerable opportunities to any kind of business in at presents world. Specially, for a firm like LANSCO, whose intended clients are beyond the tangible borders of United States can exploited WWW boom to its advantage in a more befitting manner than how it is shortly utilizing the technology. ICT technologies have a lot more to offer to businesses like LANSCO in the upcoming years as more and more clients prefer to visit the online resources of any firms before they actually