Friday, December 27, 2019

Ethical Dilemmas Ethical Dilemma - 1429 Words

Ethical Dilemmas In today’s world several people face many different types of ethical dilemmas. When it comes to a person’s life, everybody has the want of wisdom. Also everybody has the aptitude to decide the best way of making decision and how to see those decisions out. These decisions can be anywhere from life-altering to daily choices and each person needs to keep in mind that every decision has a consequence that follows. A person can have a good or bad consequence depending on the situation, so it is imperative to keep this in mind when following the path of wisdom cautiously (Waddell, 2015). When making choices in life one might want to take into consideration the ethical dilemma, core beliefs, resolution, evaluation, and comparison before coming to a final decision. Ethical Dilemma The dilemma that will be viewed is about Joni and her unfortunate accident that happened when she went swimming in the Chesapeake Bay. Joni is seventeen and is a typical teenag er that wanted to have a fun day of swimming with her friends. When Joni went to dive into the water she didn’t realize how shallow the water was and injured her back. This injury effected the vertebrae and when she hit the bottom of the bay her vertebrae was fractured. Ultimately this left her a quadriplegic, which means she would no longer have feeling from her shoulders down. When she went from a typical teenager to wheel chair bond in an instant, she became very depressed and even thought seriouslyShow MoreRelatedEthical Dilemmas Of The Workplace1538 Words   |  7 Pages1. Discuss an ethical dilemma that you have had to face in the workplace. Ethical dilemmas often occur when a manager or an employee is faced with two or more conflicting choices. Give as many facts and details as possible in describing your dilemma. The most difficult ethical dilemma I have dealt with was a summer job I had this past summer, while I was working for a bakery in my hometown. This past particular summer really tested what I believe is right and wrong and how to speak up. One of myRead MoreEthical Dilemma Assignment1766 Words   |  8 PagesCONSENT FORM Thank you for being willing to take part in this interview exploring ethical conflict or turbulence. I would like to transcribe the content of this interview to form a written document to be submitted to Sheffield Hallam University as a piece of assessed piece of coursework. It is important that you only take part in this interview if you want to. As such I would be delighted if you would complete and sign this confidentiality questionnaire prior to the interview taking place. (i)Read MoreEthical Dilemmas Of The Workplace1291 Words   |  6 PagesEthical Dilemmas in the Workplace As a manager, you are the role model for staff. You set the standards, adhere to guidelines, and exemplify what you expect staff to model. By doing so, you are establishing and sustaining an organizational culture of ethics and integrity, which is the backbone of all successful endeavors. However, even the best structured organizations face ethical dilemmas in the workplace. It is how management recognizes and addresses these occurrences that will either set themRead MoreCase Analysis : Ethical Dilemma1318 Words   |  6 PagesTitle of Paper: Ethical Dilemma One INTRODUCTION Mrs. Smith, is an 81-year-old widow. She has been widowed for over twenty years. She has been very independent with some assistance from neighbors due to her son living out of the area and unable to assist. Recently, she has had issues with her independence. She has set two accidental fires that caused damages to her apartment, as well as had a recent fall in the bathtub. These issues have gained her son’s attention which has led him to requestRead MoreEthical Dilemma Case Study842 Words   |  4 PagesAn ethical dilemma is a situation by which its difficult to determine whether a situation is can be handled without disappointing both sides. Therefore, an ethical dilemma exists when the right thing to do is clear or when members of the healthcare team cannot agree on the right thing to do. Ethical dilemmas require negotiation of different points of view (potter, Perry, Stockert, Hall 2011pg 78). The case study briefly explains a situation between daughter and father regarding the fathersRead MoreEthical Dilemma at Workplace Essay1192 Words   |  5 Pagesï » ¿Introduction – What is an ethical dilemma? Ethics is the term we give to our concern for good behavior.   It is human nature to not only be concerned with our own personal well being, but also that of others and of human society as a whole.   The difference between moral dilemmas and ethical ones, philosophers say, is that in moral issues the choice is between right and wrong.   In ethical ones, the choice is between two rights. Everyday Im faced with decisions of right and wrong, most of whichRead Moret Types of ethical dilemmas Mastery67Questions123Materials Essay2477 Words   |  10 PagesTypes of ethical dilemmas Mastery 67% Questions 1 2 3 Materials on the concept: Typical Moral Dilemmas Confronting Business Communicators Ethics and Law for Management Communication Top of Form 1. As part of an effort to hire younger workers, a multinational organization assures applicants that they will get to visit its offices in other countries and work with the employees there. However, only two out of every nine workers actually get selected for such projects. What moral dilemma best fitsRead MoreThe Ethical Dilemmas of Collecting Data and the Consequential Revision of Commodities, Culture and the Politics of Representations Definitions 1751 Words   |  7 Pagesinformation or data has become assets to companies, being regarded as property to be bought and sold to between companies. However, this has put forward the following primary ethical dilemmas surrounding human rights: the right to informed consent and the right to personal data. In addition to the creation of ethical dilemmas, the collection of human data has brought about a need for a revision of definitions. Commodities are known as a raw material or primary agricultural product that can be boughtRead More Will the Real Lupe Garza Please Stand Up? Essay1216 Words   |  5 PagesAn ethical dilemma is defined as a moral issue, where a situation has two equivalent undesirable alternatives and neither choice will resolve the ethical predicament. Lupe Garza, mother of two children, is a temporary employee at a plant. Garza is an excellent and talented worker, and supervisors have taken notice in her skills. A human resource specialist named Sara Jones, mislead Garza in thinking she would unquestionably obtain a permanent job position at the plant, causing Garza to turn downRead MoreThe Ethical Principles Of Respect For Autonomy984 Words   |  4 Pagesthe nurse to administer blood despite Mark’s refusal. This situation presents an ethical dilemma to the health professionals involved in Mark’s care. The ethical dilemma is whether to uphold his decision not to receive the blood and therefore risk his life or give him the blood to save his life despite knowing his religious status and beliefs. There are several ethical principles involved in this scenario. The ethical principles of respect for Autonomy, Beneficence, Non-maleficence, Veracity and Fidelity

Thursday, December 19, 2019

Sybil Vanes Symbolic Role in The Portrait of Dorian...

Sibyl Vane’s Symbolic Role In â€Å"The Picture Of Dorian Gray†, By Oscar Wilde Sibyl Vane plays a symbolic role in The Picture of Dorian Gray; moreover, she plays a symbolic role in Dorian Gray’s life. This essay will explore how Sybil’s character initially influences Dorian in a positive way, giving him the motive to turn away from decadence but subsequently brings about his downfall. Recurring themes will be discussed such as the aesthetic and references will be given to show examples of Sybil’s symbolic role in his life. A summary will follow, giving a brief synopsis concluding the essays arguments. Wilde describes the younger Dorian Gray as a stunningly handsome young man, pure inside, untouched by corrupt influences and unaware†¦show more content†¦I don’t know which to follow.’ (p.46) Dorian discusses with Lord Henry and Basil how Sybil has changed his outlook on life, ‘[h]er trust makes me faithful, her belief makes me good. When I am with her, I regret all that you have taught me†¦. The mere to uch of Sybil’s hand makes me forget you and all your wrong, fascinating, poisonous, delightful theories.’ (p. 67) Sybil’s character represents all that Dorian has lost; youth, beauty, innocence and purity. She is unwavering in her devotion to him whereas he is easily influenced by external factors. She represents truth and purity whilst Dorian’s character represents selfishness and deceit. Through her acting roles we see Sybil’s life develops from art imitating life to life imitating art and this is manifested in her ‘tragic heroine’ status in the book. She acts the parts of tragic heroines and eventually she becomes one. On hearing of her death Dorian feels abandoned, ‘there is nothing to keep me straight. She would have done that for me.’ (p.83) After Sybil’s suicide Dorian feels that he has lost all opportunity to change his ways and has no choice but to immerse himself in an immoral life of self-indulgence and decadence. It is Sybil’s acting capabilities that draw Dorian to her initially; ‘[w]hy didn’t you tell me that the only thing worth loving is an actress?’ (p.46) When Sybil feels she can no longer perform love scenes on stage

Wednesday, December 11, 2019

Metabical and TOMS case study free essay sample

Question 1 – How should Printup think about the segmentation of potential Metabical consumers? Who is the optimal target consumer? They should target women less than 65 especially (exhibit 2). They seem to be more aware than men to their weight. But most of the population (men and women) are now more conscious that losing weight is important for health. We can talk about normal customers including young and older ones. Those customers can be separated in two segments: Lose weight for health Lose weight only if it is easy 35% of normal customers want actively to lose weight and need help to do so. We can also say that younger women are more interested for losing weight to be pretty whereas older ones are interested because it is a way to be healthier. There is also the medical customer target. They can advise this drug to their patients. We’ve chosen normal customers and especially women as the optimal target for the reasons described previously. Question 2 – How should CSP identify and employ the differential advantages that Metabical offers to position itself in the market place? First, we can say that there wasn’t a lot of competition in the market at that time which represents an opportunity for CSP. Moreover, it is an easy way to lose weight, a key point that most of customers are looking for. More than that, there is a support program that CSP have developed to help and support people during their losing weight period. In addition, it is a cheaper drug than those which already exist on the market. Moreover, CSP want to make its product reimbursed as it is in order to improve people’s health so that people will not have to pay anymore for this drug. There is also the fact that there is a real social crisis in the US due to overweight and it is necessary to change things. People will be more aware to lose weight in order to avoid rejection from others. There is a real discrimination about overweight people. Question 3 – Given the positioning strategy you chose, what would be your communication strategy and IMC mix for each of your target audiences? Since Metabical is a new product, so they should let consumers know what they can do and what are their advantages. Maybe they can stress their safety and effectiveness in their advertisements. If the budget allows, they can give some sample sack to the people who tend to lose their weight, which I suppose can let them know the effect of Metabical clearly. As a company producing weight loss drug, they can put ads on health magazines, which can target people who are worrying about their obesity may influence their health. Promoting to the health care providers can also be a good choice for Metabical, because these people can recommend their products to the people coming to consult health situation. Furthermore, they may also creative a websites to promote their products. In this website, they can describe their products in detail and answer the questions from consumers. Because there are also a lot female using weight loss drug just for beauty. So maybe Metabical can establish a club to teach women how to make them become beautiful, like how to make up or how to wear properly. And In the process of teaching women, they can use their products as a support. In addition, since they should let consumers realize that losing weight is very difficult, but they can help them. So they can make ads on some sports magazines or programs that tell people if they try to lose weight only by sports or diet, it would be hard and time-consuming. In one word, Metabical should let their potential know that if people are unsatisfied with their weight, Metabical can help them. And they should also target those who care about their health or pursue beauty. Case study: TOMS: One for giving Model Question 1 – Discuss the growth of TOMS Shoes: its operating model uniqueness, product and brand awareness. Claire 1. Operating model uniqueness The operating model of TOMS is â€Å"One for One† operating model. That is for every pair of shoes sold a pair was given to a needy child through shoe drops in developing countries. TOMS formed shoe-giving partnerships with humanitarian organizations knowledgeable about the communities they operated in. Through these partnerships the communities that would benefit the most from the TOMS approach were identified. On seeing the many problems faced by the many communities TOMS worked with, TOMS decided to unleash the potential of the One for One model to address the other human needs that were still unmet. Later in 2011, TOMS launched its One for One line of eyewear. For each pair of glasses sold TOMS worked with qualified optometrist to provide better vision to people from underprivileged countries. TOMS wants to be more than just a shoe company, it’s a one-for-one company. 2. Product and brand awareness With the TOMS, customers can generate something for someone else while also advancing their own fashion. When customers purchase shoes, they can let TOMS finish out the final mile of their own good intentions. It is a model where the consumers can continue to reap satisfaction as the shoe gets worn. Hence the shoe drops or giveaways increased customer satisfaction and loyalty thus being the integral component of the company’s competitiveness. 3. Growth of TOMS Shoes The main reason behind the success of TOMS operating model was its focus on giving. The story behind the brand and its focus on giving made its customers as its marketer thus making it easy to retain good employees and attract good partners. Besides, the reason for the mushrooming growth of such startups was the social media which made it possible for social entrepreneurs such as TOMS to spread their message at a low-cost. Social media also enabled these entrepreneurs to enlist the help of their customers as their marketers. Question 2 – What would be the motives of customers for buying TOMS footwear? Analyse how TOMS model may create both positive and negative attitudes among customers.  Ã¢â‚¬Å"A motive is a construct representing an unobservable inner force that stimulates and compels behavioural response and provide specific direction to that response.† Customers buying Toms’ shoes are moved by a hedonist motivation, which is doing something good for society, rather than an utilitarian motivation which could be buying safe wearing shoes. If we take a look at Maslow’s hierarchy of needs: buying a simple tennis shoes could be identified as a safety need whereas buying Toms’ shoes is a self-actualization need as customers are fulfilling a desire to be useful and helpful. It is helping them achieve their aspiration for being a better person. â€Å"Attitudes are associations between a given object and a given summary evaluation of the object; associations that can vary in strength and, hence, in their accessibility from memory.† Potential positive attitude toward TOMS: customers thinking that TOMS helps people who need the most (evaluation of TOMS). Those will be willing to buy TOMS shoes. Those will feel empowered by â€Å"consum’action†. Potential negative attitude toward TOMS: customers thinking that TOMS business is jeopardizing local producers of shoes and that he cashs in on poverty (marketing of poverty arising questions of ethics). Those will engage in negative WOM. TOMS shoes are seen to be too fashionable, those consumers feel to be brainwashed. Question 3 – Is TOMS a truly welfare venture profit or a profit motivated initiative in sheep’s clothes. Discuss and justify There are some critical advices about TOM Company. Some people perceived TOMS  as a profit-motivated initiative. In fact, by giving shoes to poor children local people remain dependent from external resources. From their point of view, TOMS initiative give to poor countries a short term solution to lift of poverty. As far as we are concerned, we think that TOM is a social welfare venture because of all these good initiatives in poor countries: - ­Ã¢â‚¬  Shoes distributing trips organized by TOM - ­Ã¢â‚¬  Partnership with humanitarian organization knowledgeable - ­Ã¢â‚¬  Repeatedly shoe distribution in poor area to provide shoe permanently to children In 2010 the company has distributed 1 million pair of shoes in Argentina, Ethiopia, Rwanda, Guatemala, Haiti, South Africa and the US. Moreover, TOMS shoes are made in Argentina, this is a source of job creation for the country. It helps Argentina development.

Tuesday, December 3, 2019

The Environment And Corporate Culture Essay Example

The Environment And Corporate Culture Paper The Oakland, California-based nonprofit is influencing the international dimension of todays business environment by helping increase the sales of fair trade products around the world. Rice says adhering to Transfix standards is just good business as the global environment grows increasingly important. Indirectly. It includes social, economic, legal/political, international, natural, and technological factors that influence all organizations about equally. Increases in the inflation rate or the percentage of dual-career couples in the Rockford are part of the organizations general environment. These events do not directly change day-to-day operations, but they do affect all organizations eventually. The task environment is closer to the organization and includes the sectors that conduct day-to-day transactions with the organization and directly influence its basic operations and performance. It is generally considered to include competitors, suppliers, customers, and the labor market. The organization also has an internal environment, which includes the elements within the organizations boundaries. The internal environment is composed of current employees, management, and especially corporate culture, which defines employee behavior in the internal environment and how well the organization will adapt to the external environment. Exhibit 3. 1 illustrates the relationship among the general, task, and internal environments. As an open system, the organization draws resources from the external environment and releases goods and services back to it. We will now discuss the two layers of the external environment in more detail. Then we will discuss corporate culture, the key element in the internal environment. We will write a custom essay sample on The Environment And Corporate Culture specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Environment And Corporate Culture specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Environment And Corporate Culture specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Other aspects of the internal environment, such as structure and technology, will be covered in later chapters of this book. 66 global economy of the twenty-first century. If things continue on the current track, some analysts predict that India will overtake Germany as the worlds third-largest economy within three decades, and China will overtake the United States as number one by indenture. In China, per capita income has tripled in a generation, and leaders are building the infrastructure for decades of expansion, as reflected in the countrys hunger for raw materials. In 2005, China represented roughly 47 percent of the global cement consumption, 30 percent of coal, and 26 percent of crude steel. No one can predict the future, but it is clear that however things in India and China shake out, U. S. and other western firms have no choice but to pay attention. The global environment represents a complex, ever-changing and uneven playing field compared with the domestic environment. Managers who are used to thinking only about the domestic environment must learn new rules to remain competitive. The Environment And Corporate Culture Essay Example The Environment And Corporate Culture Paper Describe the general and task environments and the dimensions of each. 2. Explain the strategies managers use to help organizations adapt to an uncertain or turbulent environment. 3. Define corporate culture and give organizational examples. 4. Explain organizational symbols, stories, heroes, slogans, and ceremonies and their relationships to corporate culture. 5. Describe how corporate culture relates to the environment. 6. Define a cultural leader and explain the tools a cultural leader uses to create a high- performance culture. If you scored less than 5 you might want to start your career as a manager in a stable rather than unstable environment. A score of 5 or above suggests a higher level of mindfulness and a better fit for a new manager in an organization with an uncertain environment. In an organization in a highly uncertain environment everything seems to be changing. In that case, an important quality for a new manager is mindfulness, which includes the qualities of being open-minded and an independent thinker. In a stable environment, a manager with a closed mind may perform okay because much work can be done in the same old way. In an uncertain environment, even a new manager needs to facilitate new thinking, new ideas, and new ways of irking. A high score on the preceding items suggests higher mindfulness and a better fit with an uncertain environment. Environment Do you approach uncertainty with an open mind? Think back to how you thought or behaved during a time of uncertainty when you were in a formal or informal leadership position. Lease answer whether each Of the following items was Mostly True or Mostly False in that circumstance. 5. Asked dumb questions. 6. Always offered comments on the meaning of data or issues. 7. Expressed a controversial opinion to bosses and peers. 4 Organizing 8. Suggested ways of improving my ND others ways of doing things. The environments in which businesses operate are increasingly dynamic, requiring managers to be ready to react and respond to even su btle environmental shifts. Mantel was shaken when it learned that a Chinese subcontractor used lead paint while manufacturing its toys. We will write a custom essay sample on The Environment And Corporate Culture specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Environment And Corporate Culture specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Environment And Corporate Culture specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Because of the potential health hazard, Mantel recalled nearly 850,000 of its most popular toys;months before its holiday selling season. Not only did the recall frighten consumers, but it sparked a global debate about the safety of Chinese-made products. Mantel managers moved swiftly to reassure nervous arenas of its high safety standards in its Chinese factories. In addition, CEO Robert Cocker explained the recall to consumers on the companys Web site and announced steps Mantel was taking to prevent further recalls. Mantels prompt response, teamed with its long-standing history of successful manufacturing in China, led many independent analysts and watchdog groups to say that it may be the best role model for how to operate prudently in China. Mantel realized very early that they were always going to be in the corsairs of sensitivities about child labor and product safety, and they knew hey had to play it straight. Mantel was in China before China was cool, and they learned to do b usiness there in a good way, says M. Eric Johnson, a Dartmouth management professor. Environmental surprises, like the one Mantel faced in China, leave some managers unable to adapt their companies to new competition, shifting consumer interests, or new 5 Leading 6 Controlling 63 64 P AR T 2 T HE E ENVIRONMENT M MANAGEMENT technologies. The study of management traditionally focused on factors within the organization;a closed-systems view;such as leading, motivating, and controlling employees. The classical, behavioral, and management science schools described in Chapter 2 looked at internal aspects of organizations over which managers have direct control. These views are accurate but incomplete. To be effective, managers must monitor and respond to the environment;an open-systems view. The events that have the greatest impact on an organization typically originate in the external environment. In addition, globalization and worldwide societal turbulence affect companies in new ways, making the international environment of growing concern to managers ever »veer. This chapter explores in detail components of the external environment and how they affect the organization. The chapter also examines a major part of the organizations internal environment;corporate culture. Corporate culture is shaped by the external environment and is an important part Of the context within which managers do their jobs. THE EXTERNAL ENVIRONMENT organizational environment n TTT All elements existing outside the organizations boundaries that have the potential to affect the or organ GA Anza Tioga Zion. General environment The layer off the la h external environment NT that that oaf affect effects TTS the or Aziza-CIO on India indirect erectly TTYL. 3. Location of the Organizations General, Task, and Internal Environments tat al Technological Task Suppliers aura l/ GA Management It Internal Employees Competitors Labor Market Customers So EXHIBIT The tremendous and far-reaching changes occurring in todays world can be understood by defining and examining components of the external environment. The external organizational environment includes all elements existing outside the boundary of the organization that have the potential to affect the organization. The environment includes competitors, resources, technology, and economic conditions that influence the organization. It does not include those events so far removed from the organization that their impact is not perceived. The organizations external environment can be further conceptualized as having two layers: general and task environments, as illustrated in Exhibit 3. 1. 5 The general environment is the outer layer that is widely dispersed and affects organizations Economics C HEAPER 3 T HE E ENVIRONMENT AND 65 C REPORTAGE C ULTRA task a environment The layer of the external environment hat directly influences the organ angina action Ions pope operate ration ions and and performance. Internal environment The environment that includes the elements within the organizations boundaries. International dimension Portion of the external environ-meet that represents events originating in foreign countries as well as opportunities for U. S s. Co Oman p ices in other countries. The general environment represents the outer layer of the environment. These dimensions influence the organization over time but often are not involved in day-to-day transactions with it. The dimensions Of he general environment include international, technological, coloratura, economic, legal-political, and natural. External nevi reorient represents events originating in foreign countries as well as opportunities for U. S. Companies in other countries. Note in Exhibit 3. 1 that the international dimension represents a context that influences all other aspects of the external environment. The international environment provides new competitors, customers, and suppliers and shapes social, technological, and economic trends as well. Today, every company has to compete on a global basis. High-quality, low-priced automobiles from Japan and Korea have permanently changed the American automobile industry. In cell phones and handheld, U. S. -based companies face stiff competition from Koreans Samsung, Fenlands Monika, and Twains High Tech Computer Corporation (ETC). For many IS S. Companies, such as Google, domestic markets have become saturated, and the only potential for growth lies overseas. Googles mission is to reach even the most far-flung corners of the globe by providing search results in more than 35 languages and a translation feature to users regardless of their native tongue. The most dramatic change in the international environment in recent years is the shift of economic power to China and India. Together, these countries have the population, brainpower, and dynamism to transform the O BEN MARMOT/ASSOCIATED PRESS International The international dimension of the The big idea behind fair trade is that you can actually make globalization work for the poor, says Paul Rice, founder and CEO of Transfix USA- Transfix is the only U. S. Organization authorized to grant the Fair Trade logo to products made from a growing list of crops, such as coffee, cocoa, and sugar, for which farmers in developing entries have been paid a fair price. The Oakland, California-based nonprofit is influencing the international dimension of todays business environment by helping increase the sales of fair trade products around the world. Rice says adhering to Transfix standards is just good business as the global environment grows increasingly important. Indirectly. It includes social, economic, legal/political, international, natural, and technological factors that influence all organizations about equally. Increases in the inflation rate or the percentage of dual-career couples in the Rockford are part of the organizations general environment. These events do not directly change day-to-day operations, but they do affect all organizations eventually. The task environment is closer to the organization and includes the sectors that conduct day-to-day transactions with the organization and directly influence its basic operations and performance. It is generally considered to include competitors, suppliers, customers, and the labor market. The organization also has an internal environment, which includes the elements within the organizations boundaries. The internal environment is composed of current employees, management, and especially corporate culture, which defines employee behavior in the internal environment and how well the organization will adapt to the external environment. Exhibit 3. 1 illustrates the relationship among the general, task, and internal environments. As an open system, the organization draws resources from the external environment and releases goods and services back to it. We will now discuss the two layers of the external environment in more detail. Then we will discuss corporate culture, the key element in the internal environment. Other aspects of the internal environment, such as structure and technology, will be covered in later chapters of this book. 66 global economy of the twenty-first century. If things continue on the current track, some analysts predict that India will overtake Germany as the worlds third-largest economy within three decades, and China will overtake the United States as number one by indictment. In China, per capita income has tripled in a generation, and leaders are building the infrastructure for decades of expansion, as reflected in the countrys hunger for raw materials. In 2005, China represented roughly 47 percent of the global cement consumption, 30 percent of coal, and 26 percent of crude steel. No one can predict the future, but it is clear that however things in India and China shake out, U. S. and other western firms have no choice but to pay attention. The global environment represents a complex, ever-changing and uneven playing field compared with the domestic environment. Managers who are used to thinking only about the domestic environment must learn new rules to remain competitive.